Fresh Tomato Industry Strategy

TomatoesNZ's strategy for the fresh tomato industry was refreshed in 2020 to meet the needs of today's growers.

Fresh Tomato Industry Strategy

Vision for the Industry

Tomatoes you love from growers you can trust.


Building a resilient, sustainable and profitable New Zealand Tomato Industry.


  • Telling the NZ fresh tomato story, and growing the market.
  • Supporting growers
  • Biosecurity
  • Advocating so growers can grow
  • Innovation & technology led solutions


TomatoesNZ's role is identifying industry wide issues and initiatives that can be dealt with at an industry level, facilitating the industry vision and goal.

The current TomatoesNZ Strategy document for the Fresh Tomato Industry, updated July 2020, can be downloaded below.